Important Information

When: Oct. 13 – 18 ending at kickoff of the Alabama football game

What Counts: Gifts made online at clash.ua.edu ($2 or more)

Who: Students, Alumni, Faculty, Staff and the entire Bama Community!

Why: When you give during Clash of the Capstone, you’re fueling the areas of greatest need across campus while joining a collective movement that’s bigger than any one gift. Every donor chooses a side — Team Student or Team Alumni — and together we build the tradition of giving at UA.

Fuel the Clash

Your work as an advocate makes a big difference — you help bring in more gifts for the people, places and programs you love most at UA. If you haven’t already, please sign up as a Clash of the Capstone Social Media Ambassador to:

• Be the first to receive campaign updates
• Gain early access to campaign Power Hours
• Help magnify campaign efforts by spreading the word

How you can help:

• Sharing content: Post campaign graphics, videos and messages on your social channels.
• Spreading excitement: Encourage students, alumni, colleagues and friends to join in.
• Highlighting impact: Share why you give or what UA means to you to inspire others using the hashtag #COTC.
• Driving participation: Remind your network that every gift — big or small — counts toward the challenge.
• Boosting momentum: Rally support during Power Hours to push your side ahead.

MESSAGING

Hashtag: #COTC

Advancement Email Schedule

• Oct. 13, 9 a.m. - Kickoff
• Oct. 15, 10 a.m. - Update
• Oct. 17, 1 p.m. - Final Push
• Oct. 20, 9 a.m. - Thank You

Event Calendar

Sample Social Media

Pre-Campaign

• Something big is coming to the Capstone! 🐘 Get ready to pick your side — Team Student  or Team Alumni. #COTC
• The countdown is on! ⏳ Who will win the ultimate showdown? Stay tuned to join the Clash of the Capstone. #COTC
• Mark your calendars for Oct. 13-18! 🐘 The Clash of the Capstone is about to begin — and every gift counts. #COTC

Campaign Launch (Oct. 13)

• It’s here! Clash of the Capstone kicks off NOW. Pick your side, support your team, and show your Bama pride. #COTC
• The Clash is ON! 🐘 Pick your side — Team Student  or Team Alumni — and make your gift today. #COTC 
• Students, alumni, parents, fans — this is your moment! 🌟 Pick a side, make a gift and show your pride for the Capstone. #COTC

Mid-Campaign

• (If Team Student is leading) Team Student is on the rise! Team Alumni is not far behind  — which side are you cheering for? Make your gift today! #COTC
• (If Team Alumni is leading) Team Alumni is on the rise! Team Student is not far behind  — which side are you cheering for? Make your gift today! #COTC
• We’re halfway through the Clash! ⏳ Team Student and Team Alumni are neck and neck — your gift could make the difference! #COTC
• The rivalry is heating up! 💥 Every gift counts toward victory. Pick your side and lead your team to the finish line! #COTC

Final Push

• ⏰ Last call! The Clash of the Capstone ends soon — pick your side and make your gift now! #COTC
• It all comes down to this! 💥 Every gift counts. Team Student or Team Alumni — which side will claim victory? #COTC
• Final push! 💪 Team Student and Team Alumni are battling to the end — make your gift and leave your mark on the Capstone! #COTC

General Suggested Posts 

• It’s more than a challenge — it’s bragging rights. Who will rise in the Clash of the Capstone? Team Student or Team Alumni?
• One campus. Two sides. Endless pride. Join the Clash by making your gift today. #COTC
• The ultimate face-off: Team Student vs Team Alumni. 🏆 Who will lead the Capstone in philanthropy? Pick your side today! #COTC
• Calling all UA fans! ⚡ Join the fun, pick your team and help your side win the Clash of the Capstone. Team Student or Team Alumni? #COTC
• Don’t just watch — participate! 🏆 Pick Team Student or Team Alumni and show your Bama pride today.
• Team Student or Team Alumni — which team has your loyalty? 💥 Join the fun and help your side win! #COTC”

Student-Targeted Posts 

• Your leadership matters! 🏆 Team Student is where student voices and actions make a difference. Join now! #COTC
• Students, take the lead in the Clash! 💪 Make your gift, rally your friends and show your Crimson Tide pride. #TeamStudent #COTC
• Who’s ready to make an impact? 🎓 Every gift from a student pushes Team Student closer to victory. Step up today!
• Students, let’s show everyone how it’s done! 🌟 Join Team Student and fuel the future of our Capstone programs. Make your gift now! #COTC
• Parents, your student is leading the way — now you can too! 💛 Make a gift in honor of your student and support Team Student in the Clash of the Capstone. #COTC

Alumni-Targeted Posts 

• You’ve been where they are — now it’s your turn to lead! 💪 Make your gift for Team Alumni and show your Capstone pride. #COTC
• It’s your legacy, your impact! 🐘 Join Team Alumni, make your gift and inspire the students of tomorrow. #COTC
• Your time on campus shaped you — now shape the future. 🎓 Support Team Alumni and help win the Clash! #TeamAlumni 
• Alumni, lead by example! Make your gift to Team Alumni and show students what leadership in philanthropy looks like. #COTC

Best Practices and Ideas:

• Keep it brief. Remember, mobile views may limit the amount of visible text. Attention Grabbing + Brief = Ideal Post.
• Keep it fun! This is meant to be an exciting event that inspires the spirit of philanthropy among our students and alumni.
• MAKE IT YOURS! These suggestions are fuel for your own ideas. No one knows better than you what will speak to your students and donors. Use that knowledge to write compelling headlines, descriptors and a call to action.
• Feature photos and videos of students/faculty/staff on your social media.
• Be responsive. There will be questions to respond to on social media.