DSC ANNUAL REPORT

Colleagues,

I am pleased to share the latest annual report from the Division of Strategic Communications at The University of Alabama. Celebrating the work of our talented team in DSC never gets old.

Our Where Legends Are Made 9.0 campaign, a unique and collective effort that we can all take pride in, achieved significant results again this year, surpassing 160 million impressions. This success showcased our team’s dedication and the power of DSC collaboration in merging modern strategies with our established brand.

This year, we introduced our first-ever drone light show, a captivating and innovative visual experience highlighting our commitment to pushing boundaries. Furthermore, we had the honor of hosting a special commencement address from the President of the United States, a historic moment for graduates, families and the entire UA community.

Record-breaking enrollment in the 2024 fall semester reflects UA’s continued commitment to student success. With a redesigned undergraduate admissions website and an expanded digital campaign across new platforms, we aim to make the admissions process more accessible for prospective students and their families.

I invite you to explore these — and many more — DSC initiatives, which demonstrate our commitment to creativity and engagement within the UA community. Together, we are shaping a vibrant future for our University and the students we serve. Your continued support is invaluable, and we thank you for it.

Roll Tide!

Ryan Bradley
Vice President for Strategic Communications