STRATEGIC PRIORITY 3
CREATE CONTENT THAT ENHANCES ENGAGEMENT AND SUPPORTS UA'S PHILANTHROPIC GOALS.
THE RISING TIDE 2.0 CAPITAL CAMPAIGN
DSC accepted the call for a pivotal mission to update branding for The Rising Tide campaign and help relaunch UA’s historic capital campaign in partnership with the Division of Advancement. Updated campaign materials, hype videos and relaunch event support are evidence of a strong collaborative relationship and dedication to supporting Advancement. The campaign update was also implemented across Advancement publications and other vital fundraising campaigns like We Are UA and Bama Blitz and publications such as The Giving Effect.
THE GIVING EFFECT
Advancement’s premier publication is a direct mail
piece to a strategically targeted donor audience.
The Giving Effect was among the design and
production team’s top priorities for the year, with
imagery provided by our photography department.
BAMA BLITZ AND WE ARE UA
A crowdfunded campaign driven mainly by social media, Bama Blitz allows donors to support passion projects of their choice. The special giving campaign for faculty and staff, We Are UA, takes place with Bama Blitz. This year, 1,531 UA supporters in 50 states gave more than 1,742 gifts totaling more than $5 million.
DSC supported Bama Blitz and We Are UA through strategic planning of tactics and content. This allowed us to leverage our abilities with video, photography, graphic design and storytelling to provide our social media strategists and internal communications with a wealth of fun, inspiring content.
BUILDING BAMA
DSC’s teams were instrumental in organizing, promoting and documenting the groundbreakings and ribbon-cuttings that celebrate UA’s progress made possible through the generosity of donors.
SMITH FAMILY CENTER FOR THE PERFORMING ARTS GROUNDBREAKING
The Smith Family Center for the Performing Arts is a state-of-the-art facility that will accommodate UA’s ever-growing theatre, dance and opera programs. The center will connect to the restored Bryce Main, which houses the Randall Welcome Center, and is scheduled for completion in 2026.
DRUMMOND LYON HALL RIBBON-CUTTING
Part of the College of Human Environmental Sciences, Drummond Lyon Hall is a 25,000-square-foot facility housing The Fashion Archive historical garment and textiles collection, a conservation laboratory, exhibition galleries, two cutting-edge studio classrooms, flex space for receptions or lectures, and offices for fashion retailing and apparel design faculty.