GAIN Influencer Program
at The University of Alabama Graduate School
Do you have a passion for digital or social media marketing and an interest in UA?
Apply now to be a GAIN influencer for The University of Alabama Graduate School!
WHAT IS GAIN?
GAIN is a dynamic initiative that brings together engaged students from across The University of Alabama Graduate School to play a crucial role in promoting the Graduate School experience both on-campus and digitally, bolstering international and domestic recruitment efforts and enhancing overall marketing strategies.
WHO ARE THE INFLUENCERS?
The GAIN influencers represent The University of Alabama Graduate School online, through a variety of digital marketing initiatives including but not limited to:
- Creating user-generated content for UA Graduate School accounts.
- Engaging with institutional social media content.
- Posting to personal social media accounts.
- Modeling for marketing materials.
- Planning & hosting virtual information sessions.
WHAT DO INFLUENCERS DO?
Influencers represent engaged and highly motivated individuals throughout the UA Graduate School. They must meet the following requirements:
- Be enrolled at The University of Alabama Graduate School as an on-campus, online or AMP student.
- Be in good academic and disciplinary standing, maintaining at least a 3.0 GPA.
- Express an interest in and understanding of digital communications and marketing.
- Maintain a public presence on at least three of the following social media platforms: Facebook, Instagram, LinkedIn, Twitter/X, TikTok, WhatsApp and YouTube. Other social medias will be taken into consideration and there is no minimum requirement for follower count.
- Demonstrate a strong level of reliability and dedication to The University of Alabama Graduate School.
Influencers are expected to attend bi-monthly strategy meetings that will be approximately one hour as well as an orientation at the beginning of the fall semester.
WHAT ARE THE BENEFITS?
GAIN influencers receive a scholarship of $250 per semester in the fall and spring semesters for participating in the program. The GAIN influencer program also offers:
- Personal branding and professional development training.
- Social media usage and optimization guidance.
- Opportunities to network and connect with peers and various organizations.
- Marketing and digital communications experience.
WHEN WILL INFLUENCERS BE CHOSEN?
Influencers will undergo an application process to be led by the Graduate School and will be selected by September 1 of each academic year.
