DSC ANNUAL REPORT
2023-2024
DIVISION OF STRATEGIC COMMUNICATIONS
MISSION STATEMENT
We exist to tell UA’s story in authentic, dynamic and strategic ways.
Greetings,
Each year, when we gather content for this publication, I am amazed at the body of work our team has produced. This year is no exception, and it highlights the collaborative effort and commitment to our strategic priorities that each team member in our division keeps in focus on each project.
We established our strategic priorities as guiding principles for our work and interactions with our team members and campus community. These priorities demonstrate our commitment to UA as reflected in the quality and quantity of our work.
The following pages showcase many of our featured projects and how they connect to our strategic priorities. From the elevation of our brand through the Where Legends Are Made campaign, to the implementation of content strategies to support student recruitment in the new Catherine and Pettus Randall Welcome Center, to the enhancement of donor engagement through the Rising Tide 2.0 Capital Campaign, and to the timely delivery of relevant news through our UA News Center and social media accounts, our division is intentional about our “why.”
The 2023-2024 academic year was another banner year for our division and our partners across campus. Goals were met, records were broken, and innovation and creativity were on full display. It remains our ongoing honor to tell UA’s story in authentic, dynamic and strategic ways. Thank you for reviewing the Division of Strategic Communications’ annual report.
Roll Tide!
Ryan Bradley
Vice President for Strategic Communications
DSC PROFESSIONAL AWARDS 2023-2024
STRATEGIC PRIORITIES
2023-2024
STRATEGIC PRIORITY 1
Steward, elevate and protect The University of Alabama brand.
We all learned the three C’s of branding in Marketing 101 — clarity, consistency and constancy. Providing these three components requires an intentional strategy and buy-in from everyone in the Division of Strategic Communications. Our teams work collaboratively each day to elevate and protect the UA brand.
STRATEGIC PRIORITY 2
Develop and implement strategies that support student recruitment and promote the Alabama experience.
Rolling out the red carpet is one way we thrive at UA. This year, we expanded upon our well-known hospitality through our student recruitment and campus life promotional efforts, creating an Alabama experience that will leave ripple effects for generations to come.
STRATEGIC PRIORITY 3
Create content that enhances donor engagement and supports UA’s philanthropic goals.
Every department within DSC brought its efforts to bear in promoting the Division of Advancement’s work, from content for the capital campaign to event support and media releases announcing major gifts.
STRATEGIC PRIORITY 4
Craft and deploy timely and relevant news and information to internal and external audiences.
Our teams provide consistent and clear communication to UA’s key constituencies, focusing on internal communications, media relations and safety. We also are the home for the Campus Communicators Network, a collaborative network of more than 300 communicators from across campus working together to tell the story of The University of Alabama.
